Over 60% of travel, flight and accommodation reservations are nowadays done online. The remaining 40% continue to book in the traditional way by contacting to travel agencies, large tour operators or simply using the old dear word of mouth. The percentage of online bookings is set to grow as well as the number of accommodation facilities that every day begin to promote themselves online. Throughout the world there is an ever-growing number of landlords interested in acquiring their own role and position within the holiday rental segment. How do you promote your property?
In the world of online bookings, the online travel agencies (OTA) are the leaders today. Over 500 Online Travel Agencies are present on the web, (among these Booking, Agoda, TripAdvisor, Airbnb, Flip Key, Homeaway, Ctrip, Expedia, etc.) each with its own strengths, reference markets and specific characteristics.
Promoting online today means listing your property on the largest number of channels (Agencies) and then gaining visibility compared to other competitors.
The number of listed properties on the OTA webpages grows rapidly and online agencies are rushing to create new filters and algorithms aimed at rewarding a limited number of facilities in the presence of ever-increasing and fierce competition.
The number of properties available on the short-term rental market is set to increase tenfold over the next three years.
Increasing the number of channels (OTA) will result in increasing the chances of receiving bookings, opening up new international market segments and certainly represents the first, and probably the most efficient, online marketing strategy to be implemented. OTAs generally reward the properties that sign up to loyalty programs, that offer discounted rates and promotions; each channel rewards the property that is more proactive in making their listing attractive and desirable. One of the most important parameter, that helps to improve visibility and increase bookings, is the dynamicity of the tariff plans; therefore it goes without saying that as the number of channels increases, the work to be carried out becomes a full-time activity also for the smaller accommodation facility.
Holiplanet Holiday Rentals has created a dedicated department that works round the clock in the promotion and marketing of short term rentals … would you like to find out more? Contact us.